Stop writing
to educate.
Start writing to sell.
of B2B blogs generate traffic but zero qualified leads.
Send my request by email →Your blog is stuck in the “Friendzone.”
You publish regularly. People read. They find it “interesting.”
But at the end? They leave. Or worse: they go buy from the competitor who was more direct.
The problem: you are producing TOFU content (Top of Funnel). You explain “Why” and “How.” What is missing: BOFU content (Bottom of Funnel). Content that explains “Why YOU.”
Until you have Decision articles, you are just a free media outlet. Not a business. Traffic does not pay your invoices. Clients do.
TOFU vs BOFU: the concrete example
The difference between “interesting” and “I sign.”
“5 tips to better manage your payroll”
“Excel vs [Your Solution] — Which one actually costs less?”
Copywriter vs Semantic Architect
This is not a difference in price. It is a difference in result.
You have a classic copywriter
- − Brief: “Write an article on how to manage payroll”
- − 2,000-word educational article published
- − Google ranks it, your visitors read it
- − They say “Interesting”
- − They close the tab
You have a Semantic Architect (Me)
- ✓ Call: I listen to your sales cycle and objections
- ✓ 4 BOFU articles that directly address those objections
- ✓ Structured for conversion, not just information
- ✓ Tagged for Google + AI (Schema.org, entities)
- ✓ Your prospects understand that YOU are the solution
Delegate your semantic growth
For €1,400/month, I am not your freelancer. I am your revenue partner.
This is not “content.” It is a lead generation machine.
- ✓ 4 Strategic BOFU Articles (1,500+ words each) — Each targets a major objection from your prospects. Each is optimised to convert and structured for Google + AI.
- ✓ Complete Semantic Architecture — Schema.org markup, structured entities, internal linking designed for conversion, reinforcing authority signals.
- ✓ Sales Alignment — I work with YOUR objections (the ones your sales team hears). The articles close those objections. CTAs align with your pipeline.
- ✓ Unlimited revisions — Until every article is exactly right for you.
Free · 30 minutes · No commitment · Application submitted if relevant
The month-by-month process
What happens concretely once you join the programme.
Laying the foundations
- 60-min call: your product, your sales cycle, your key objections
- Full analysis of your documentation and your competitors
- Creation of a 6-month BOFU strategy
- Delivery of the first 4 articles + feedback + revisions
Starting the machine
- Days 1–10: 4 articles created based on the strategy
- Days 11–15: Revisions and feedback from your team
- Days 16–20: Publication
- Days 21–30: Performance tracking
Expected results
Total honesty on timing. No magic promises.
Zero leads
Articles published but not yet ranked. The machine is being built.
First BOFU leads
Articles start to rank. Qualified prospects arrive.
Solid pipeline
15–30 qualified leads/month. Regular and free.
What people ask me most
Four recurring objections, answered with complete frankness.
€1,400 for 4 articles is expensive. I can find copywriters at €100.
True. You can find text by the kilometre for cheap. But a €100 copywriter sells words. I sell sales architecture.
Semantic architect: €1,400/month → 2–5 clients/month → positive ROI.
Cheap content is the most expensive. Because it generates nothing.
Will you know our industry well enough?
I do not guess. I audit.
- 60-min call with you
- Full analysis of your documentation
- Listening to your sales calls (when possible)
- Interviews with your sales team
After 3–4 articles, I know your industry like your internal team. After 12 articles, I am a genuine specialist in your domain.
How do I know this will actually generate leads?
Honestly? You cannot know before testing. But here is what I can promise:
That is why I recommend a minimum of 3 months. Not 1, not 2. Enough time for articles to rank and leads to arrive. No judgment if you stop. But I am confident if your product is strong and your pricing right.
Why not delegate to my in-house marketing team?
You CAN. But let us look at the realities.
Me: €1,400/month, operational day 1, specialised in BOFU for 3 years.
It is not a question of “in-house vs outsource.” It is a question of expertise. Your internal team is not a specialist. I am.
Who I am and why you can trust me
I am Yannick Cochet, SEO & GEO consultant. Rather than stacking high-volume contracts like a classic agency, I spent the last year dissecting what actually sells on the hybrid web. Nearly 60 strategic B2B pieces edited across 4 demanding B2B niches. My focus: maximum ROI for a handful of ambitious companies.
Ready to turn your blog into a sales machine?
Send me an email and tell me about your SaaS. I will review your case and get back to you within 48 hours.
Send my request by email →No sales call · Email only · 48h response