Three services to dominate
the hybrid web.
I’m Yannick Cochet, SEO & GEO consultant for B2B SaaS.
I work with companies that need to secure their visibility in a world where Google and AI coexist.
Traffic isn’t disappearing. It’s transforming.
Since 2023, zero-click searches account for over 60 % of all Google queries according to SparkToro’s research. Generative engines (ChatGPT, Perplexity, Gemini) answer directly in place of your website. The classic strategy (write for keywords, wait for traffic) no longer holds.
The answer isn’t to abandon SEO. It’s to structure your content so it’s visible on Google AND cited by AI. That’s what I call hybrid SEO: an approach combining classic optimisation, Schema.org semantic markup and entity architecture designed for LLMs.
Depending on your situation (audit, monthly execution or international expansion), here are the three services tailored to your growth stage.
Choose the right service for your stage
Each service is built for a specific situation. No all-in-one bundles.
The Hybrid Authority Audit
One-time payment
“65 % zero-click. Is my content AI-proof?”
- ✓ How AI reads your site
- ✓ 3 main acquisition blockers
- ✓ 90-day actionable roadmap
- ✓ Full audit report
BOFU Execution
3-month minimum commitment
“My blog drives traffic but zero qualified leads.”
- ✓ 4 BOFU articles / month
- ✓ Dual SEO + GEO optimisation
- ✓ Aligned with your sales cycle
- ✓ Ready to publish
French Market Expansion
3-month minimum commitment
“We translated our site into French. It doesn’t convert.”
- ✓ Cultural localisation audit
- ✓ Localised semantic entities
- ✓ Built to convert, not translated
- ✓ French market authority
They trusted me
My analyses on hybrid SEO and B2B content strategy have been published in 4 international media outlets in under 10 months. See all my publications and speaking engagements.
Frequently asked questions
The questions I hear most often before a prospect decides.
Is SEO still worth it in 2026?
Yes, but “curiosity traffic” is increasingly absorbed by generative responses from Google SGE, ChatGPT and Perplexity. What remains is more qualified: decision-makers in a buying phase, not casual browsers. My role is to structure your authority to capture those profiles across both channels.
Why are your rates higher than a standard copywriter?
A copywriter produces content. I design a semantic infrastructure: Google optimisation, entity structuring, architecture designed for AI, long-term vision. See the BOFU Execution page for a concrete breakdown of the difference.
Can I start with a one-off engagement?
Yes. The Hybrid Visibility Audit (€1,600 excl. VAT, one-time payment) is designed as a standalone first step. You get a full roadmap without a monthly commitment. It’s the ideal entry point to test the method before going further.
How can I be sure this is the right investment?
Everything starts with a free Flash Audit by email. I send a quick analysis of your current structure, 3 identified blockers, and a first read of your hybrid maturity. No commitment. If we work together, great. If not, you leave with clarity.
Do you offer one-off services outside the packages?
Yes. Outside the three main services, I offer a page-level optimisation service: for a key page that’s underperforming (article, landing page, sales page), I deliver a full audit (structure, semantics, copywriting, technical) and a 2.0 version optimised for conversion and search. Rate: €150 excl. VAT per page. Contact me for a quote.
Ready to take action?
Choose the right starting point for your situation.
Indicative prices excl. VAT · Each project is subject to a personalised quote and service agreement.
SIRET : 93950696000029 · contact@fieldredactseo.fr