Yannick Cochet, SEO & GEO Consultant for B2B SaaS
I’m Yannick Cochet, based in Paris. After 14 years in complex project management and a pivot through accounting and web copywriting, I founded Field Rédact SEO to help B2B SaaS companies build lasting visibility on Google and in generative engines (ChatGPT, Gemini, Perplexity).
My commitment as a strategic content partner
Three core values that shape every recommendation, every deliverable and every collaboration.
The Engine
Growth
The ultimate goal of every strategy. Each piece of content and every SEO & GEO optimization is designed to create measurable impact on your commercial pipeline and business results.
The System
Efficiency
Proven processes, best-in-class tools and a structured methodology to maximize the ROI of each action, without scattering your resources on secondary initiatives.
The Horizon
Excellence
A non-negotiable quality standard for every deliverable. Your online reputation deserves better than generic content produced at scale.
My journey: from project architecture to growth architecture
An atypical career that builds a structured, data-grounded approach.
Managing complex projects in demanding environments
Cross-functional team coordination, strict deadline management and delivery under high-constraint conditions. This background builds a rare ability to structure complexity and prioritize what truly matters, directly transferable to B2B content strategy.
Analytical rigour and data-driven decision making
A stint in accounting that grounds every recommendation in real numbers. Each SEO or GEO recommendation I make is read as an investment, not an expense.
Web copywriting, SEO, then GEO — from certification to practice
Certified web SEO copywriter (Digiscript / Inès Sivignon), certified Digital Marketing (Studi), 95% score on SEO Jungle (Top 100 France). Founder of Field Rédact SEO, Moz Tier-1 Partner, featured on Moz’s official LLM Prompt Suggestions page.
My areas of expertise
Three complementary domains that form an integrated strategic vision.
B2B Digital Strategy & Growth
Hybrid SEO audit, BOFU content and French market expansion for US/UK SaaS companies. An approach directly connected to your commercial pipeline, from organic traffic to qualified conversion.
Entrepreneurship & Digital Nomadism
Resources, tools and strategies for mobile entrepreneurs, independent professionals and distributed teams. Practical solutions to build a frictionless digital presence regardless of geography.
Premium Tools & High-End Services
A rigorous selection of tools that genuinely make a difference: tested, used and recommended with full transparency. Trusted partnerships based on real-world experience.
Why this approach?
What differentiates a strategic partnership from a standard service provider.
Holistic strategic partner
A 360° vision that connects SEO, GEO, content and conversion. Not a vendor who optimizes a single metric while ignoring the broader business context.
Rich and diverse content
Deliverables designed for every stage of the buying journey: from authority content to BOFU content that converts directly into qualified commercial opportunities.
Authenticity and relevance
Every recommended tool is part of my own daily practice. Every strategy is tested before being prescribed. No default recommendations, no filler content.
Measurable results
KPIs defined upfront, concrete deliverables and transparent reporting. Because growth without measurement is just an impression.
My ecosystem of trusted tools & partners
Tools I use daily in my practice and recommend with full transparency.
My go-to tools
My primary tool for comprehensive SEO audits, keyword research and competitive analysis. Essential for building a strategy grounded in real data.
The reference for domain authority, rank tracking and backlink analysis. Tier-1 official partner, preferred for its rigorous and data-driven analytical approach.
My strategic recommendations
High-performance WordPress hosting for high-traffic sites. The reference for projects that cannot afford slowness.
Advanced advertising attribution to optimize the real impact of your paid campaigns on your commercial pipeline.
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I only recommend tools I personally use or have evaluated.
Ready to collaborate?
Send me an email to discuss your SEO & GEO challenges and identify the priority levers for your B2B SaaS.
Contact Yannick by email →